Privacy Policy

Your Privacy

Agriculture Fairness Alliance ® (AFA) strongly believes in protecting the integrity and privacy of personal information gathered from our members and from visitors to our websites. Because protecting your privacy is of great importance to us, we have created this privacy policy to communicate our practices regarding the collection and dissemination of personal information that can be linked to a specific individual, such as a name, address, phone number, e-mail address, or any other information provided to us by our members and by visitors to our websites. These policies do not extend to external sites linked to AFA, or other non-AgricultureFairnessAlliance.org website content. Please check with these companies and sites for their policies regarding data privacy, including the use of "cookies."

Why does AFA ask for my information?

In order to participate in some activities, you might be asked to provide some personal information. This could be in connection with any one or combination of the following:

  • Making or renewing a donation online
  • Sending personalized e-mail or SMS messages when participating in action alerts
  • Registering for AFA’s activist networks
  • Participating in contests, surveys, petitions, and giveaways
  • Requesting information packs
  • Subscribing to AFA newsletters, blogs or lists
  • Shipping items purchased from the AFA Shop

What information does AFA collect?

We do not collect personal information from our visitors other than that which is supplied to us on a voluntary basis.

How does AFA use the information gathered from the above sources?<

We use your information to send you details about our campaigns, events, and activities; local volunteer opportunities and alerts; and membership and renewal appeals. AFA also uses information gathered via our websites to improve our web-based campaigns. AFA performs statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our websites and to use such information to improve our websites’ ability to serve you.

Does AFA use "cookies" on its websites?

AFA uses "cookies" and pixels on some webpages. A cookie is a small piece of data that is stored on a visitor’s hard drive but does not contain any personal information itself. Cookies enhance a visitor’s experience by preventing the visitor from having to log in or provide information each time he or she revisits a AFA webpage and by customizing content based on a visitor’s interests. Pixels, often used in connection with cookies, are small blocks of code on webpages that perform functions such as allowing another server to measure viewing statistics for a webpage. Visitors can configure their browsers to refuse cookies or to be alerted when a site is attempting to send a cookie, although some AFA e-commerce pages will not function properly without accepting cookies.

AFA and third-party vendors, including Google and Facebook, use cookies and pixels to show website visitors ads based on a visitor’s prior visits to the website as well as first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how ad impressions, other uses of ad services and interactions with them correspond to visits to our web site. AFA also many make use of demographic information gathered via Google Analytics Demographics & Interests reports to gain a deeper understanding of the visitors to our website so that we can cater content to them accordingly while also tracking our success at reaching new populations of people. Visitors who want to opt out of Google’s use of cookies in these ways can do so by visiting the Google advertising opt-out page. Other options for managing the use of third-party cookies and pixels are available at www.aboutads.info/choices and Network Advertising Initiative. AFA also uses cookies to administer its websites, track visitor movement, and gather broad demographic information for aggregate use.

How is information used in AFA e-mails?

If you provide AFA with your e-mail address, you will be signed up to start receiving e-mails from AFA. You can unsubscribe from any or all AFA e-mail lists at any time by following the instructions included in each e-mail or by e-mailing info@agriculturefairnessalliance.org. The information that we gather from subscribers, including their e-mail addresses, is not shared with non-AFA–affiliated organizations or companies. From time to time, we may send out e-mail messages that might include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided. In order to provide you with better and more relevant information, we compile information about e-mail response and website usage. This information helps us to understand site usage patterns as well as find what types of content and information may help improve your user experience on AFA’s websites. All e-mail messages sent to e-mail newsletter subscribers contain a link that allows you to unsubscribe or to modify your profile. You may subscribe or unsubscribe to any e-news or e-mail communication from AFA at any time. If you have any questions about AFA e-news, please e-mail Info@AgricultureFairnessAlliance.org

How does AFA protect my information?

AFA is protective of the information gathered through its membership and websites. Our websites have security measures in place to protect against the loss, misuse, or alteration of the information under our control. When you contribute to AFA online or make a purchase through a AFA website, we use a secure services and encryption to protect your financial and other personal information during transmission.

Does AFA rent, sell, or trade my information?

In the event that AFA feels a compelling need to rent, sell, or trade your information, AFA will secure your permission before sharing any of your personal information with any organization that is not affiliated with AFA. However, any and all organizations that are affiliated with AFA, for example, Vegan Justice League (VJL), will have access to your information. Please be aware that your personal information may be transferred to U.S.-based third party service providers that we engage to support our activities, for example handling donation transactions and purchases. We take reasonable measures to ensure that any personal information collected, used, disclosed, or otherwise processed by us or by these service providers on our behalf is protected and not used or disclosed for purposes other than as directed by us, subject to applicable federal legal requirements, such as, for example, lawful requirements to disclose personal information to government authorities.

Additional questions?

If you have any questions about our privacy policy, the information that we have collected from you online, the practices of this site, or your interaction with this website, please e-mail Info@AgricultureFairnessAlliance.org

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